John Bull: 90 Years of Kiwi Grit and Innovation
A Legacy Built on Hard Work
In the rugged landscapes of New Zealand, where hard work is a way of life, there’s a brand of footwear that has been a steadfast companion for generations: John Bull boots.
For 90 years, these boots have gone beyond protecting the feet of hard-working New Zealanders. They have come to embody the resilience and determination of the very people who wear them.
From Humble Beginnings to National Icon
In 1934, the Daisley brothers, having honed their craft in Auckland, opened their boot-making factory on Khyber Pass Road. Recognizing the need for footwear that could resist the demanding conditions of New Zealand’s rural landscape. The Daisley brothers set out to create boots built to last.
Their dedication to quality and craftsmanship quickly earned them a reputation for excellence. Soon, John Bull boots were being worn across the country.
Supplying Boots for World War II and Beyond
The company’s commitment went beyond the civilian sector. John Bull was given the vital responsibility of providing boots to New Zealand’s armed forces during World War II. This responsibility solidified their reputation for reliability and durability, qualities that would continue to define the brand for decades to come.
Building the Nation, One Step at a Time
As New Zealand joined a period of significant growth and development, John Bull remained a constant companion to the nation’s workforce. After the war, the government opened land for returning servicemen. These servicemen, now facing the challenge of working the land, heavily relied on John Bull boots for their durability. The company also played a crucial role in supporting major civil projects, supplying boots for the construction of power stations and tunnels that helped shape New Zealand’s infrastructure.
While keeping its core values firmly in place, John Bull continued to innovate. The Daisley brothers, along with later generations of leaders, recognized the need to adapt. Consequently, as New Zealand grew and evolved, so did the demands placed on footwear. In response, they introduced innovative features like steel toe caps and moulded soles, ensuring their boots remained not only durable but also increasingly safe and comfortable.
WEAR YOUR OWN PIECE OF JOHN BULL HISTORY.
Celebrating 90 Years with the Limited Edition Crow Boot
To celebrate this significant milestone, John Bull proudly presents a limited-edition version of their iconic Crow style. This timeless classic gets a golden upgrade, featuring intricate gold stitching and unique anniversary motifs. The limited-edition Crow boot is not just a pair of boots; it’s a chance to own a piece of John Bull’s rich history.
Order Now and Be Part of History
Don’t miss your chance to be among the first to own this piece of Kiwi heritage.
